Cat Normoyle’s research and creative activity explore how design can make a difference in communities, acting as an agent for change in emerging theories, practices, and technologies. She is interested in a range of design topics including social design and impact, community engagement, digital experiences and technology, and speculative design. Her work is interdisciplinary, experimental, collaborative, and strategic at its core. It ranges from the physical to the digital, from the static to the dynamic, and from the 2-dimensional to the 3-dimensional.
She has presented her work nationally and internationally at notable design conferences such as Cumulus Association (International Association of Universities and Colleges of Art, Design and Media), CAA (College Arts Association), EAD (European Academy of Design), DEL (Digitally Engaged Learning Conference), AIGA Design Educator’s Community, Design Principles & Practices Research Network, and Design Incubation (Research in Communication Design). She is a two-time alumnus of Design Inquiry, a non-profit educational organization devoted to researching design issues in intensive team-based gatherings. She has published in numerous design books and journals including the chapter, “Motion Design in the Context of Place,” which appeared in the book, Critical Perspectives and Professional Practice, published by Routledge, 2018 and the journal paper, “A Catalyst for Change: Understanding Characteristics of Citizen-driven Placemaking Endeavors Across Diverse Communities,” which won an International Award for Excellence, Vol. 10, for the Design Principles and Practices collection, 2016.
Originally from Boston, she has a bachelor’s degree in Industrial Design from Georgia Institute of Technology and a MFA in graphic design from Georgia State University. Prior to academia, Normoyle worked at the Atlanta-based, brand strategy and innovation agency, Trend Influence, where she worked with Fortune 500 companies such as Coca-Cola, Toyota, and Levi’s.